1. Information We Collect

Personal Information

We collect information you provide directly to us when you create an account, make a purchase, lease a device, or contact our customer service team. This information includes:

• Full name, email address, and phone number for account creation and communication
• Billing and shipping addresses for order processing and delivery
• Payment information including credit card details (processed securely through third-party providers)
• Account credentials, security questions, and user preferences
• Communication preferences and marketing consent status
• Customer service interactions and support ticket information

Health and Fitness Data

When you use our devices and connect to our services, we may collect various types of health and fitness information:

• Physical activity data including steps taken, distance traveled, calories burned, and active minutes
• Health metrics such as heart rate, sleep patterns, exercise sessions, and workout intensity
• Biometric data including blood oxygen levels, stress indicators, and recovery metrics
• Device usage patterns, feature utilization, and user interaction data
• Location data when GPS features are enabled for activity tracking
• Health goals, achievements, and progress tracking information
• Integration data from connected health and fitness applications

Technical Information

We automatically collect certain technical information when you visit our website or use our services:

• Device information including model, operating system, browser type, and unique device identifiers
• IP address, geographic location (city/region level), and internet service provider information
• Website usage patterns, page views, click-through rates, and session duration
• Cookies, web beacons, and similar tracking technologies data
• Error logs, crash reports, and performance metrics
• Referral sources and marketing campaign attribution data

2. How We Use Your Information

We use the collected information for legitimate business purposes and to provide you with the best possible service experience:

• Service Provision: To provide, maintain, and improve our leasing and marketplace services, process orders, manage accounts, and deliver customer support
• Customer Support: To respond to your inquiries, provide technical assistance, troubleshoot issues, and resolve disputes or complaints
• Personalization: To customize your experience, provide relevant product recommendations, and tailor our communications to your interests and preferences
• Health Insights: To generate privacy-first analytics, provide health insights, track fitness progress, and enable integration with health applications
• Communication: To send service updates, promotional materials, newsletters, and important notices about your account or our services
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests
• Security: To protect against fraud, unauthorized access, security threats, and to maintain the integrity of our systems
• Business Operations: To conduct internal research, analytics, and business intelligence to improve our products and services
• Marketing: To develop and deliver targeted marketing campaigns, measure campaign effectiveness, and conduct market research

3. Information Sharing and Disclosure

We respect your privacy and do not sell your personal information to third parties. We may share your information only in the following specific circumstances:

Service Providers and Business Partners

We work with trusted third-party service providers who assist us in operating our business and providing services to you:

• Payment processors and financial institutions for secure transaction processing
• Shipping and logistics companies for order fulfillment and delivery
• Device repair and maintenance service providers in our certified network
• Customer support platforms and communication service providers
• Cloud hosting and data storage providers with appropriate security measures
• Analytics and marketing platforms for business intelligence and campaign management
• Legal and professional service providers for compliance and business operations

Health App Integrations

With your explicit consent and active participation, we may share relevant health and fitness data with approved third-party health applications to enhance your wellness experience. You maintain full control over these integrations and can revoke access at any time.

Corporate Wellness Programs

For business customers participating in our corporate wellness programs, we provide aggregated, anonymized wellness data to employers for program evaluation and improvement while maintaining strict individual privacy protections.

Legal Requirements and Safety

We may disclose information when required by law or when we believe in good faith that disclosure is necessary to:

• Comply with legal obligations, court orders, or governmental requests
• Protect our rights, property, or safety, or that of our users or the public
• Investigate potential violations of our terms of service or policies
• Prevent or address fraud, security issues, or technical problems

4. Data Security and Protection

We implement comprehensive security measures to protect your information against unauthorized access, alteration, disclosure, or destruction:

• Encryption: All sensitive data is encrypted both in transit using TLS/SSL protocols and at rest using industry-standard encryption algorithms
• Access Controls: Strict access controls and authentication mechanisms limit data access to authorized personnel only
• Security Audits: Regular security assessments, vulnerability testing, and third-party audits ensure our systems remain secure
• Employee Training: Comprehensive privacy and security training programs for all staff members handling personal data
• Data Centers: Secure, certified data centers with physical security measures, environmental controls, and redundant systems
• Incident Response: Established procedures for detecting, responding to, and reporting security incidents
• Compliance Standards: Adherence to international security standards and Japanese data protection regulations
• Data Minimization: Collection and retention of only necessary data for specified purposes

5. Your Rights and Choices

You have comprehensive rights regarding your personal information, and we provide multiple ways to exercise these rights:

• Access Rights: Request access to your personal information, including details about how it's processed and shared
• Correction Rights: Request correction or updating of inaccurate or incomplete personal information
• Deletion Rights: Request deletion of your personal information, subject to legal and contractual obligations
• Portability Rights: Request transfer of your data to another service provider in a structured, machine-readable format
• Objection Rights: Object to certain types of data processing, including direct marketing communications
• Restriction Rights: Request restriction of processing under certain circumstances
• Consent Withdrawal: Withdraw previously given consent for data processing activities
• Data Control: Manage health data sharing preferences and third-party application integrations
• Communication Preferences: Opt-out of marketing communications while maintaining service-related notifications

To exercise these rights, please contact us at privacy@meadowfinreth.com or call +81 44-272-7355. We will respond to your request within 30 days and may require identity verification for security purposes.

6. Data Retention Policies

We retain your information for as long as necessary to provide our services and comply with legal obligations. Our retention periods are based on the type of information and its purpose:

• Account Information: Retained until account deletion or 7 years after last account activity for legal compliance
• Health and Fitness Data: Retained until you request deletion or 3 years after device return, whichever comes first
• Transaction Records: Retained for 7 years to comply with tax regulations and financial record-keeping requirements
• Marketing Data: Retained until you opt-out or 2 years of communication inactivity
• Customer Support Records: Retained for 3 years to maintain service quality and resolve ongoing issues
• Website Analytics: Aggregated data retained for 2 years for business intelligence purposes
• Security Logs: Retained for 1 year for security monitoring and incident investigation

7. International Data Transfers

Your information is primarily processed and stored in Japan. When we transfer data internationally for business operations, we ensure appropriate safeguards are in place:

• Adequacy Decisions: Transfers to countries with adequate data protection levels as determined by relevant authorities
• Standard Contractual Clauses: Use of approved contractual terms that provide appropriate data protection guarantees
• Certification Schemes: Participation in recognized certification programs and codes of conduct
• Corporate Binding Rules: Internal policies that ensure consistent data protection standards across our organization
• Consent: Explicit consent for transfers where other safeguards are not available

8. Children's Privacy Protection

We are committed to protecting the privacy of children and do not knowingly collect personal information from individuals under 16 years of age without appropriate parental consent. If we become aware that we have collected personal information from a child under 16, we will take immediate steps to delete such information and terminate the associated account.

Parents and guardians have the right to review, modify, or delete their child's personal information and can contact us at any time regarding their child's privacy. We encourage parents to monitor their children's online activities and to help enforce our privacy policy by instructing their children never to provide personal information without permission.

9. Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, services, or legal requirements. We will notify you of significant changes through multiple channels:

• Email Notifications: Direct email notifications to registered users for material changes
• Website Notices: Prominent notices on our website homepage and relevant service pages
• In-App Notifications: Push notifications and in-app messages for mobile users
• Account Dashboard: Notifications in your account dashboard highlighting policy changes

Continued use of our services after changes constitutes acceptance of the updated policy. If you disagree with changes, you may discontinue using our services and request deletion of your account and associated data.

10. Contact Information and Data Protection Officer

If you have questions about this privacy policy, our data practices, or wish to exercise your privacy rights, please contact us through the following channels:

We are committed to addressing your privacy concerns promptly and will respond to all inquiries within 30 days. For urgent privacy matters, please call our customer service line during business hours.